Colour : White

The color white projects purity, cleanliness, and neutrality.
  • Aids mental clarity
  • Encourages us to clear clutter or obstacles
  • Evokes purification of thoughts or actions
  • Enables fresh beginnings
  • It was the custom for the Queens of France to wear deuil blanc or “white mourning”
  • White was the color of deepest mourning among medieval European queens was white rather than black. This tradition survived in Spain until the end of the fifteenth century.
  • In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. White was associated with metal, west, and autumn.
  • A white flag is universally recognized as a symbol of truce.
  • The Japanese have six distinct terms to define whiteness.
  • The ancient Greeks wore white to bed to ensure pleasant dreams.
  • According to Pantone Inc., white is the best selling color for the classic american t-shirt.
  • More shades of white are available commercially than any other color.
  • White clothing typically becomes translucent when wet.